Advanced Web Ranking Cloud – Keyword Management & Rank Checking We’re on the $99/mth plan which gives you all the features. You can upload your links from Webmaster Tools and Open Site Explorer – Bill Sebald at Greenlane SEO has a great tutorial here. I use this anytime I need to do a link review and cleanup (disavow / removal) or penalty removal. I’ve been using Cognitive SEO for a good 2+ years now (as of December 2014) – and it’s a must have for deeper link audits and visualizations. Cognitive SEO – Link Audits & Penalty Removal
I am very happily using the $99.95/mth plan.įree 14 day trial! <– that link will give you a free 14 day PRO subscription 5.
Plus some rank tracking and site audit capabilities. Just tons of keyword data, competitive data, traffic data – for both organic, PPC and display ads. I feel like SEM Rush has given me an unfair advantage. Here’s one for discovering keyword opportunities:Ī must have for anyone serious about keyword and competitive resource. I’m intending on doing some SEMrush tutorials in the near future. Once you get good at using it to discover content gaps, competitive opportunities and keywords – it will change your whole game. That’s because of the huge competitive advantage I feel like it gives me. SEMrush has been BY FAR my favorite tool in the last few years.
Their free version gives you a lot of room to play around and you can of course upgrade if you need more. This is truly an exceptional resource – allowing you to see the most shared content in any niche, the top sharers of that content – and LOTS more. You can get some of Open Site Explorer for free, but the most data comes with a paid Moz account – ranging from $80 to $479 a month.īuzzSumo is my newest favorite tool to come on the market in the last few years. They have a handy guide to their tool here. Not to mention, their MozBar makes it really easy to evaluate link metrics right in Google’s SERPs. And you can’t do SEO at all without a solid link tool in your arsenal. Moz has the best link metrics available in my opinion. Moz’s Open Site Explorer – Link Building & Research Their “ Now Provided” functionality alone has saved me so much time and provided invaluable strategies. I love it so much, I started with the $99 version but have been on the $450/mth version for well over a year now. You can’t rely on weekly rankings anymore, and Authority Labs tracks your rankings daily. Authority Labs – Rank Tracking & SERP Tracking SEER Interactive wrote a great guide with endless things you can do with this tool. Screaming Frog SEO Spider – Technical SEOĪt just about $150 USD a year (or free to crawl up to 500 pages), I don’t see why anyone doing any sort of SEO would not use this tool! It’s the ultimate pocket knife crawling tool that makes it easy to evaluate your site from a technical perspective. Starting with what I think is the most essential SEO tool of them all… 1. So if you are just embarking on your SEO journey, or perhaps reviewing tools mid-flight – I’ve designed this list to go in order of bare-bones essentials, working down to the more “nice to have” tools. But if you can cover those main areas with a solid suite of paid tools, you’ll be off to a great start! I think what we currently have here works pretty well for a single freelancer, in-house SEO, DIY SEO or small-ish SEO agency.ĭefinitely feel free to drop me a line about any of these tools on Twitter I love to help with tools when I can! This may vary depending on your different roles and responsibilities. Link Analysis & Audits For Penalty Removal.Outreach Tools (I removed this because we do not do a ton of outreach here anymore).Most SEO’s or small SEO firms should have tools from these categories (in my opinion): Good tool choices start with knowing the broad categories of tasks your work is going to require. We use and rely on them, or otherwise I wouldn’t be recommending them to you. The following is a list of the actual paid SEO tools we use every day here at Evolving SEO. Originally Published – December 19th, 2014įreelancers, do-it-yourselfers, in-house SEOs and small SEO agencies like ours are always on the hunt for the best SEO tools.